About & Contact

Letters, stylized objects, symbols and details are important elements of Andreas Samuelsson's creativity. He likens his way of working to a musician sampling audio clips. "I like to put the pieces together and build up pictures quite freely", he explains. "The goal is to break down an image so that it becomes as pure as possible". Inspiration can come from Japanese arcade games, a cup of coffee, jazz music and swimming. Sometimes he will also look at old record and book covers, flyers, packaging, stickers or film graphics and try to recreate them with a personal touch. After graduating from Berghs School of Communication in 2004 Andreas started his own company. Since then he has worked with a variety of both Swedish and international projects, producing newspapers and fashion illustrations, prints for various clothing brands, paper collages, wallpaper collections, hand-drawn fonts, exhibitions and books. He curated a typographic charity project called "Animalphabet" during 2007-08 to support Unicef.