A.S.

SOIL Hotel, Tokyo

A 14-room neighborhood hotel tucked away on a quiet side street, just steps from a bustling main road in central Tokyo. Ahead of the hotel’s opening, Andreas created a series of simple graphic artworks that adorn the entrance, every guest room, and the restaurant area.

These graphic shapes and colors act as a complement to the building’s architecture, the site-specific interior and the lush plants that surround the entire project.

東京中心部の賑やかな大通りからほんの数歩の静かな路地にひっそりと佇む、客室数14室の地域密着型ホテル。開業に先立ち、アンドレアスはエントランス、全客室、そしてレストランエリアを彩る一連のシンプルなグラフィックアート作品を制作しました。

これらのグラフィックな形状と色彩は、建物の建築様式、敷地の特性を活かしたインテリア、そしてプロジェクト全体を囲む豊かな植物と見事に調和しています。

Other cases

Apartamento

A screen-printed cover package for mailing to all subscribers. Widely recognised as today’s most influential, inspiring, and honest interiors magazine, Apartamento celebrates everyday life. International, well designed, simply written, and tastefully curated since 2008, it is an indispensable resource for individuals who are passionate about the way they live. The publication is published biannually from its headquarters in Barcelona, with additional offices in Milan and New York City.

Together& Vineyard Dassemus

An organic red sparkling wine crafted with the traditional method in a small village in the south of the Netherlands. With a refreshing, fruity and nutty profile, the bottle features illustrations by Andreas in collaboration with Together&, and screen-printed by Studio KAPITAAL in Utrecht. Vineyard Dassemus is located in Chaam, a village in the southern Dutch province of Brabant. This inspirational endeavor, led by Ron Langeveld and his partner Monique van der Goes, is named after a nearby hamlet and began with a single hectare on Ron’s parents’ land in 2005. Today, the vineyard spans six hectares; it is certified organic and, since August 2021, bio-dynamic certified.

Typojanchi

An installation by Andreas Samuelsson for “Typojanchi 2021: International Typography Biennale – A Turtle and a Crane”. Held at Culture Station Seoul 284, South Korea, the exhibition ran from September 14 to October 17. Typojanchi is the premier International Typography Biennale, held in Seoul since 2001 to promote the cultural value of Hangeul and global design. The event brings together local and international designers for exhibitions and talks exploring the intersection of typography with cities, culture and objects.

Aesop

In close collaboration with Aesop, Andreas developed a series of stylized shapes documenting the human being in process before returning to its simplest form. The result is a unique pattern, applied across various packaging and launched worldwide. Aesop is an Australian luxury cosmetics brand producing skincare, haircare, and fragrance products. Each Aesop store features a unique interior design, developed in partnership with a curated selection of architects, interior designers and artists. アンドレアスはイソップとの緊密なコラボレーションのもと、人間が様々な過程を経て最もシンプルな形へと回帰していく様子を表現した、様式化された一連の形状を開発しました。その結果生まれたユニークなパターンは、様々なパッケージに採用され、世界中で展開されています。イソップは、スキンケア、ヘアケア、フレグランス製品を展開するオーストラリアの高級化粧品ブランドです。各イソップストアは、厳選された建築家、インテリアデザイナー、アーティストとのパートナーシップによって開発された、それぞれ独自のインテリアデザインが特徴です。

Westergas

Westergas is Amsterdam’s Cultural Park, open day and night to anyone seeking new energy. On the grounds of the former Westergasfabriek, where the gas that once lit the streets of Amsterdam was produced, energy takes on a new meaning today. The Westergas site has a rich history; the exteriors of the 17 industrial buildings have remained largely unchanged since the closure of the Westergasfabriek in 1967. Today, these factory buildings serve as a breeding ground for art and culture. In close collaboration with the Dutch design agency STAAT, Andreas developed an illustrated, colorful campaign that covered all of Amsterdam in the form of billboards, animations and various printed materials.

Cuisine scandinave

Icelandic authors Gísli Egill Hrafnsson and Inga Elsa Bergþórsdóttir traveled across Iceland, Norway, Sweden, Denmark and Finland, documenting their journey through exclusive images and a collection of traditional and original recipes from their studio in Reykjavik. Andreas produced the cover illustration in collaboration with the publisher Hachette, Paris, France.

Sanitas Health Forecast

Working in close collaboration with the Zurich-based agency Dear Creative, Andreas has developed his own visual world centered on themes of humanity, health, psychology and a modern future outlook. For seven consecutive years, Andreas has produced over 500 images for the annual “Sanitas Health Forecast” book series. Available throughout Switzerland, the series has won numerous awards and received significant attention worldwide.

Flos

An illustrated story by Andreas Samuelsson, created in collaboration with Flos and Apartamento Studios. 265 Small Designed by Paolo Rizzatto. The 265 returns in a more compact version, a companion to the original that maintains its precise proportions in a diminutive form. In 1973, Rizzatto applied an architectural sensibility to lighting. Intuitive, technical and precise, the result is as simple as it gets: a suspended wall lamp composed of a head and a weight, each balanced at the extremities of an adjustable arm and attached to the wall in an asymmetric position.

The New York Times

Over a period of four years, Andreas produced more than 100 illustrations for The New York Times Magazine’s "Diagnosis" column, working together with Lisa Sanders. A physician, medical author, and associate professor at the Yale School of Medicine, Lisa Sanders documents complex medical mysteries that Andreas translated into a unique series of images. These works explore the human body and sensitive topics in a highly graphic, de-dramatized style. In addition to the column, Andreas has illustrated three print covers for the magazine and developed several graphic icons for their digital platforms.

Popeye Magazine

Cover illustration and typography for Popeye Magazine Issue 860: "Craftsmanship!", Tokyo, Japan. This issue explores the deep fascination with exceptional craft and the desire to support makers in preserving expert techniques for future generations. As artisans continue to create unique, singular items for contemporary life, the magazine attempts to expand the traditional concept of craftsmanship. Andreas’s cover illustration and typography serve as the visual gateway to this study, reflecting a belief that while such works may be difficult to acquire immediately, they represent a meaningful goal for the future. 『ポパイマガジン』第860号「職人技！」の表紙イラストとタイポグラフィ（東京、日本）。本号では、卓越した職人技への深い魅力と、熟練の技術を未来の世代に継承しようとする職人を支援したいという願いを探求します。職人たちが現代生活のための唯一無二の作品を生み出し続ける中で、本誌は職人技という伝統的な概念を拡張しようと試みます。アンドレアスによる表紙イラストとタイポグラフィは、この探求への視覚的な入り口として機能し、こうした作品はすぐに手に入れることは難しいかもしれないが、未来への意義深い目標であるという信念を反映しています。

Suff Daddy & Jakarta Records

Cover design and typography for Suff Daddy’s album “Basically Sober”, released by Jakarta Records in 2022. The cover was screen-printed by hand in a limited edition of four distinct colors. Suff Daddy is a prominent figure in alternative hip-hop, known for his laid-back, jazz-infused production style. He has built a respected catalogue of solo releases and collaborative projects, contributing significantly to the European beat scene. Jakarta Records is a label established in 2005 by Malte Kraus and Jannis Stürtz. As a premier tastemaker for hip-hop, soul and electronic music, it has released over 150 productions from artists including Kaytranada, Anderson .Paak, Ta-ku and Mura Masa. Suff Daddy & Jakarta Records　Suff Daddyのアルバム「Basically Sober」（2022年、Jakarta Recordsよりリリース）のカバーデザインとタイポグラフィを担当。カバーは4色の限定版で、手刷りシルクスクリーン印刷で制作されました。 Suff Daddyは、リラックスしたジャズテイストのプロダクションスタイルで知られる、オルタナティブヒップホップ界の重鎮です。ソロ作品やコラボレーション作品で高い評価を得ており、ヨーロッパのビートシーンに大きく貢献しています。 Jakarta Recordsは、Malte KrausとJannis Stürtzによって2005年に設立されたレーベルです。ヒップホップ、ソウル、エレクトロニックミュージックのトレンドセッターとして、Kaytranada、Anderson .Paak、Ta-ku、Mura Masaなど、150以上の作品をリリースしています。

Shapes, Vases and Houses

“Over time, I have collected forms, studying details and the subtle shifts in lines and proportions. My interest in the unique object is endless, ranging from the everyday to advanced forms that challenge my initial perception. Communicating through form is a vital part of my life; it distills words, feelings, and impressions into a single point, allowing the viewer space for their own interpretation. While I inherently prefer simplicity, a tension arises in the meeting between organic, living forms and those that are stripped down. When placed in a series, the living expression is heightened by the presence of the minimalist.” — Andreas Samuelsson This ongoing artistic project features hand-painted shapes in black gouache on wood pulp board. To date, the series has resulted in a collection of original artworks, three books and exhibitions at Nieves, Zürich, Switzerland.

Planetarisk Kogebog

Planetarisk Kogebog cover illustrations for the books “GRØNTSAGER” and “NÆSTEN VEGETAR”, created in collaboration with Planetarisk Kogebog in Copenhagen, Denmark. “GRØNTSAGER”  A foundational book in green cooking. The first part serves as a comprehensive vegetable encyclopedia featuring over 100 different vegetables; the second part is a cookbook filled with unconditional love for food with vegetables. “NÆSTEN VEGETAR”  A cookbook featuring simple recipes, an abundance of vegetables, and a thoughtful inclusion of meat. デンマーク、コペンハーゲンのPlanetarisk Kogebogとのコラボレーションにより制作された書籍『GRØNTSAGER』と『NÆSTEN VEGETAR』の表紙イラスト。『GRØNTSAGER』は、グリーンクッキングの基礎となる書籍です。前半は100種類以上の野菜を網羅した総合的な野菜百科事典、後半は野菜への愛情あふれるレシピ集となっています。『NÆSTEN VEGETAR』は、シンプルなレシピ、豊富な野菜、そして肉料理をバランス良く取り入れたレシピ集です。 The books are written by Anders Kvorning and Malte Gaarde Meyenburg, with photography by Niklas Adrian Vindelev.

Emoji Library

Launched to immediate acclaim, the Emoji Library reached the top of Apple’s App Store download charts upon its release. Journalist Lucy Bourton of It’s Nice That described the project as “the emojis you always wanted (and some you didn’t know you needed),” with the platform’s coverage garnering millions of views and ranking among their ten most-read articles. The project proposes a new visual shorthand — a way of looking at communication through a simple, graphic lens paired with a human and humorous tone. Currently containing several hundred icons, the library is designed to expand into a comprehensive visual language, blending classic symbols with abstract imagery that captures complex emotions and thoughts. リリース直後から大きな反響を呼んだ「絵文字ライブラリ」は、AppleのApp Storeダウンロードランキングでトップに躍り出ました。「It’s Nice That」のジャーナリスト、ルーシー・バートン氏は、このプロジェクトを「誰もがずっと欲しかった絵文字（そして、必要だと気づいていなかった絵文字も）」と評し、同プラットフォームの特集記事は数百万回の閲覧数を記録し、最も読まれた記事トップ10にランクインしました。このプロジェクトは、シンプルでグラフィカルな表現と、人間味あふれるユーモラスなトーンを組み合わせた、新しい視覚的な略語を提案しています。現在数百種類のアイコンを収録しているこのライブラリは、複雑な感情や思考を捉える抽象的なイメージと古典的なシンボルを融合させた、包括的なビジュアル言語へと発展していく予定です。

Lykke Kaffegårdar

Created in collaboration with the agency Open Studio, these designs were awarded Gold in the "Best Packaging Design" category at The Golden Egg — Sweden’s oldest and most prestigious communications competition. Andreas’s hand-drawn typography and characteristic pop-color palette form the core of Lykke’s visual identity, earning praise from the global design community. Distinct from traditional producers, Lykke Kaffegårdar co-owns its farms alongside the farmers, cultivating coffee organically and rejecting monoculture. By sharing expertise with neighboring growers, they foster the production of high-quality coffee while generating long-term economic sustainability. It is a model designed to be as good for the planet as it is for the people. オープンスタジオとのコラボレーションで制作されたこれらのデザインは、スウェーデン最古にして最も権威あるコミュニケーションコンペティション「ゴールデンエッグ」の「ベストパッケージデザイン」部門で金賞を受賞しました。アンドレアスの手描きタイポグラフィと特徴的なポップカラーパレットは、Lykkeのビジュアルアイデンティティの中核を成し、世界のデザインコミュニティから高い評価を得ています。従来の生産者とは異なり、Lykke Kaffegårdarは農家と共同で農園を所有し、有機栽培でコーヒーを栽培し、単作栽培を拒否しています。近隣の生産者と専門知識を共有することで、高品質なコーヒーの生産を促進すると同時に、長期的な経済的持続可能性を生み出しています。これは、地球環境にも人々にも良い影響を与えるよう設計されたモデルです。

Popeye Magazine - Onsen Towel

An illustrated project created in collaboration with Popeye Magazine. An Onsen is a traditional Japanese hot spring, renowned for its natural, mineral-rich geothermal water used for bathing, relaxation and restoration. Defined by Japanese law, the water must reach at least 25 degrees Celsius and contain specific mineral properties to earn the designation. Andreas’s illustrations for the Onsen towel celebrate this cultural cornerstone through a refined, graphic lens.

Day & Night

An ongoing artistic project documenting authentic everyday sounds recorded via dictaphone throughout the day and night. The project is presented as a yellow cassette featuring an inlay with yellow screen-printing on black cardboard, housed in a cardboard cover signed by the artist.